Smarkets – A Social Betting Exchange
Smarkets have some scarily clever chaps, which you pretty much have to be, to stand a chance with a new product in the heavily competitive betting market. They are a social betting exhange, allowing fans to bet against each other and in-play. This is different to a traditional bookies as you don’t have bookies sitting in the middle of the transaction taking a large portion of the transaction
They are based in White Bear Yard, in Farringdon, London. Strangely, they seem to have a decent website, almost unheard of in European startups
Here is Jason Trost from Smarkets explaining that he is in London so as not to get arrested in the USA
And something super geeky; as they didnt have any decent product videos I could show you – a visualisation of their git commits while building Smarkets
Pronunciation guide for Smarkets:
With a heavy accent on the schhhhh, put effort and enjoyment into the rolling sound – “Schhhhhhhhhmarkets”
Catch them on Twitter @smarkets
Categorised as: Startup